NFTs or non-fungible tokens have gained immense popularity since their inception. As the NFT market grows, promoting your NFT project requires going beyond tried and tested strategies if you want to capture the already-saturated (and growing) NFT community’s attention. In this article, we will discuss the top underrated NFT promotion strategies you can use in 2023 to outrank other websites.
Promoting on TikTok
With over a billion monthly active users, TikTok has become one of the prominent apps in the video-focused social networking space. TikTok marketing has proven to be successful for NFT projects as they can utilize the platform’s nature and less harsh algorithms to appear on users’ feeds. General content flows on TikToks focusing on NFTs are education, humor, influencing, and viral trends that have been victorious.
Get BTS with LinkedIn
Although marketing NFTs on LinkedIn isn’t as explicit as on Instagram, Facebook, or Twitter, projects can still build a presence there. Since the platform has a professional tone, it is essential to discuss what happens behind the scenes of your NFT project, alongside being inclusive of your employees’ achievements and, of course, the norm of LinkedIn – recruiting talents. Also, talking about the technical elements of your project helps your venture reach technically enthusiastic eyeballs.
Leveraging YouTube Marketing
While promoting your NFT venture, YouTube should be one of the “must-haves,” although the concept hasn’t gotten as mainstream as Web2 brands’ usage of the application. As the biggest video-based network that has been growing leaps and bounds since the pandemic, YouTube can be utilized in multiple ways, including native content creation and influencer promotions that can help to build a community. One can even use it for hosting live stream sessions for AMA and launches.
Utilizing Twitter Spaces
Twitter Spaces has been popular since its inception in December 2020, as it added a new way of communication to the micro-posting platform. Many NFT projects use this extension of Twitter to host interactive sessions and participate in general Web3 talks to show their presence. It can be of great use for ventures trying to pull in people to their closed communities, and using speech can be powerful.
Exclusive: Clubhouse Matters Too!
As a predecessor to Twitter Spaces, Clubhouse had a say in the 2021 NFT boom, as numerous successful projects actively used the platform to promote themselves. As an NFT promotion strategy, Clubhouse can be used in conjunction with other community channels to offer extensive audio-based discussions. Also, the platform can help your project gain followers on your other social media handles if you present unique content (of course, with a tinge of promotion).
Community Building through Telegram
Even though Discord has caught the attention of most NFT projects to host their communities, Telegram is a great option, as it aligns more with Web3 ethos. The app’s interface is simple and accessible, making it easy for projects to let their community know current updates by pinning messages.
Including Podcasts Helps!
NFT projects can host podcast sessions or participate in major Web3-focused podcast channels on Spotify, Apple Podcasts, and Audible. These sessions can be helpful for projects to show themselves true to the Web3 community, which could result in new people becoming part of them. Native podcasts are also a great way to engage a project’s followers.
Be Part of Real World Events
Another way to leverage NFTs in marketing is to use them to provide exclusive access to real-world events. Brands can create limited-edition NFTs that grant the holder access to an exclusive event, such as a concert, a product launch, or a meet-and-greet with a celebrity. These NFTs can be sold to the public or given away as part of a marketing campaign.
By using NFTs to provide exclusive access to real-world events, brands can create a sense of exclusivity and scarcity, which can increase the perceived value of the event and the brand itself. Additionally, the use of blockchain technology ensures that the tickets are secure and cannot be counterfeited or duplicated.
For example, in 2021, Budweiser released a limited-edition NFT series called “The Kings of the Open” to commemorate the return of golf’s biggest championship. The NFTs were designed to provide exclusive access to the 2022 PGA Championship, and they were sold on the OpenSea marketplace for Ethereum.
Emphasize Voice SEO
With the advent of IoT and smart speakers, voice search has become an integral part of our lives. NFT projects can leverage this technology by optimizing their website content for voice search queries. Voice SEO involves identifying long-tail keywords and phrases that people are likely to use when using voice search and incorporating them into your website’s content. By doing so, you increase the likelihood of your project appearing in voice search results, making it more accessible to potential customers.
In conclusion, promoting an NFT project in 2023 requires a mix of tried and tested strategies as well as unique tactics that differentiate your venture from the rest. From social media marketing to attending real-world events, NFT entrepreneurs have numerous options to build a promotional campaign that resonates with their target audience. By incorporating some of the underrated NFT promotion strategies discussed in this article, you can give your project the boost it needs to stand out in the competitive NFT market. Remember, marketing is all about sharing your passion, so don’t be afraid to show your audience what makes your NFT project unique.