What are the benefits of a video content? Well, videos dominate 80 percent of the internet traffic to encourage 90 percent of consumers to buy products. However, choosing the right video production house is crucial to attain high-quality video production from start to finish.
Here is a quick guide to show you how a video production house can help your company with an effective video marketing strategy.
Building a profitable video strategy for your business
Forming an effective video strategy for your business usually depends on your company’s budget and size. While big companies have more budget for their marketing strategy, it doesn’t mean a small business cannot have viral hits that people will watch repeatedly. For beginning your marketing strategy for videos, consider the given points:
Know Your Audience:
It’s important to understand your audience – from their age group and gender to their buying behaviours. Most marketers do proper research for at least a month to create effective content to be closer to the masses.
Limit Self-Promotion:
While it’s good to share some details of your business, sharing too much promotion is a big turnoff. It is because excessively promotional content becomes more about you and very less about what the target audience wants. So, it’s vital to form a balance between your product and you to show the advantages of your company and the services you offer.
Form a Promotion Strategy:
Start making a promotional strategy early on for your video content. Furthermore, you have to make partnerships with influences on various social media platforms, collaborate with businesses that may support your products, and form a microsite to track the performance of your campaign.
Types of Company Videos Offered by Video Production House
Here are various types of company videos that a professional video production house can help you create:
Promotional:
When you are planning for a release of an upcoming service or product, your first thought may be to form a promotional video. Such videos help show details that set your product/service apart from the competitors.
Talking head:
You may be aware of this one, as it’s quite obvious for new documentaries and stories. A talking head is a great way to interact with your target audience while helping them put a face to your brand name. However, the challenge here is you have to feel comfortable in front of a camera.
Explainer:
If you don’t have any educational videos on your business website, think again. An explainer video will make your product 85 percent more likely to be purchased by potential customers. Such videos make use of motion graphics and are considered a smart choice if you have a complex service or product.
Testimonial:
Never neglect to add testimonial videos as part of your content marketing strategy. Customer testimonials have a good rating and 89 percent of them are proven to create a positive impact on potential buyers. As a bonus, your quality video testimonials have 40 times higher chances of being shared on social media than stills.
A media agency specializing in making such different types of videos is worth investing in. It is because they will share their expert advice on which strategy may work and which may not work for your video content. So, follow their advice to create the best possible content for your company.
Conclusion
A video has a solid potential to support your company’s marketing objectives. So, you cannot understate the power of a high-quality video for your company promotion. With the help of a video, your company can easily strengthen its brand image, reach a wider audience, alter perceptions, revitalize communication channels, and form evergreen video content.
If you are wondering which video production house to choose for your marketing plan, look no further than Dream Box Studio. We have a professional team of digital content creators and video makers to offer top-notch services throughout Singapore.
